ECOVER Japan LAUNCH

Client: SC Johnson — ECOVER

Retailer: Various

Ask: Successfully Launch ECOVER in Japan by proving that our environmentally-conscious detergent and dish soap share the same sustainability values as they do.

Team:

Creative Director: Casey Diehl

ACD: Laura Wilkens

Senior Copywriter: Blair Pische

Art Director: Evy Luong

KV’s (Dish Soap):

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Window Cling (Dish Soap):

In-Store Display (Dish Soap):

In-Store Display (Detergent):

Combo Display:

At-Shelf Wobbler (Dish Soap):