ECOVER Japan LAUNCH

Client: SC Johnson — ECOVER

Retailer: Various

Ask: Successfully Launch ECOVER in Japan by proving that our environmentally-conscious detergent and dish soap share the same sustainability values as they do.

Roles: Copywriting, Claims Development

Team:

Creative Director: Casey Diehl

ACD: Laura Wilkens

Art Director: Evy Luong

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Combo Display:

At-Shelf Wobbler (Dish Soap):