kellogg’s cereal anytime

Client: Kellogg’s Ready-to-Eat Cereals

Retailer: Meijer

Ask:  There was a time when Kellogg’s cereals were a morning mainstay. But these days, cereal for breakfast is on the decline. So we were asked to dig into the data, which revealed something curious — Millennials weren’t eating competitive cereals, they were just snacking on it throughout the day. So we need to build an evergreen, multi-pulsed program to show them that Kellogg’s could easily satisfy a myriad of snack cravings. And that any time, is Kellogg’s cereal time.

Roles: Concept Development, Recipe Creation, Copywriting

Team:

Creative Director: Kelly Winkel

Senior Art Director: Tania Gonzalez

Fall Wave:

Winter Wave:

Occasion Pages: