Kellogg’s cereals promo Disney & Pixar’s lightyear

Client: Kellogg’s — Ready-to-Eat Cereals

Retailer: National

Ask: Team up with Disney & Pixar’s Lightyear to develop out-of-this-world packaging and exclusive content that successfully utilizes our brand characters & distinctive assets to break through at shelf.

Team:

Creative Director: Anthony Franzino

Senior Copywriter: Blair Pische

Senior Art Director: Tom Kelly

Internal Write-up + Packaging:

Back of Pack:

QR Code Additional Content: