Kellogg’s cereals promo Disney & Pixar’s lightyear

Client: Kellogg’s — Ready-to-Eat Cereals

Retailer: National

Ask: Team up with Disney & Pixar’s Lightyear to develop out-of-this-world packaging and exclusive content that successfully utilizes our brand characters & distinctive assets to break through at shelf.

Roles: Concept Development, Character Illustration Concepting, Copywriting

Team:

Creative Director: Anthony Franzino

Senior Art Director: Tom Kelly

Back of Cereal Box:

Downloadable Content: