METHOD AUSTRALIA launch

Client: SC Johnson — Method

Retailers: Various in Australia

Ask: Launch Method in Australia with a full suite of shopper online and offline assets by championing their four key pillars; design, fragrance, efficacy and sustainability.

Team:

Creative Director: Casey Diehl

Senior Copywriter: Blair Carlisle

Senior Art Director: Laura Wilkens

Art Director: Evy Luong

Internal Deck Write-Up:

Additional Product Key Visuals:

Retailer Ads:

Retailer Banner Ads:

Digital Banners:

Displays:

Shelf Talker:

Shelf Violators:

Activation Ideas:

Carry Your Color for Good (Method X Woolworths)

With the complete removal of single-use plastic at checkout lanes, Woolworths offers their popular Bag for Good, which not only donates to help the environment, but has become a bit of a fashion statement. Method will partner with Woolworths to release a limited-edition set of scented bags, featuring the bright colors and natural scents of our products so you can go green with every color of the rainbow. With each bag purchased you will not only be donating to the sustainable future of Australia, but you’ll get a discount on Method as well!

Stay Balanced at Wanderlust (Method X Coles)

With over 2.18 million participating every year, yoga is Australia’s fastest-growing fitness activity. By partnering with Melbourne’s largest lifestyle and yoga festival, Wanderlust, Method will get into the eco-conscious swag bags of thousands seeking balance in their lives. Plus, we’ll set up showers festival-goers can use to immerse themselves in Method’s calming body wash scents—making even a quick scrub down feel like a meditation session. And with over 20 Cole’s locations nearby, a takeaway will lead them to pick up more Method to help balance their body, home and environment.