ZIPLOC + disney mickey and friends

Client: SC Johnson — Ziploc

Retailers: National

Ask: Since the majority of Disney fans already purchase Ziploc, let’s inspire them to keep coming back to the category with a lovable characters they’ve cherished since 1928.

Team:

Creative Director: Casey Diehl

Senior Art Director: Laura Wilkens

Senior Copywriter: Blair Pische

Art Director: Evy Luong

Walmart Brand Page:

Sales Brochure:

Store Poster:

Security Shroud:

Shelf Talkers:

Display:

Activation Ideation:

FUEL UP WITH MICKEY & FRIENDS

Ziploc will help fuel up runners on runDisney weekends around the world. In global Disney World locations like Orlando or Paris, our special edition Mickey & Friends bags will be sampled so adult enthusiasts can store their healthy snacks or small race materials in their bag as they explore the parks. A card with savings will be tucked inside for runners to see, inspiring them to stop by the store on their way home to keep the Disney magic going. And for the US specifically, this can drive to one of 22 nearby Publix locations.

MICKEY’S TREASURE TRUCK TAKEOVER

Ziploc will team up with Amazon to create an exciting Treasure Truck takeover with Mickey and Friends. Using Amazon’s purchasing data, we’ll target past Disney merchandise shoppers to cordially invite them to track and visit their nearest truck via the Amazon app. Then on location, Disney enthusiasts will be able to unloc rare items from Amazon’s Disney vault, sample our special edition Mickey & Friends bags to store their goodies, then spin to win big prizes from Mickey sweatshirts to Disney park tickets. Plus, to drive conversion after the event, every participant will receive a takeaway with an Amazon promo code to save on Ziploc’s special edition bags online. Mickey’s Treasure Truck takeover will bring excitement and cheer across the country with the ultimate fandom experience!