Ziploc BRAND REFRAME: unloc life

Client: SC Johnson — Ziploc

Retailer: National

Ask: Losing sales to more affordable options, Ziploc needed to get consumers to see us not just a food storage brand, but as an organization partner that enables them to make the most of life’s experiences.

Roles: Copywriting, Creative Concepting, Claims Development

Team:

Creative Director: Casey Diehl

ACD: Laura Wilkens

Art Director: Evy Luong

Sales Brochure: